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What's the best ROI for your ad dollars: Google Adwords, Bing Ads, or Amazon Product Ads? How can you target customers by type? And what coupon service beats out Groupon and Google Offers by far? The answers to these and other questions may surprise you. Hadi Irvani, Director of Ecommerce for shoe company Okabashi Brands ( Okabashi.com ), spills his best online advertising and marketing secrets for EcommerceBytes readers.
Google AdWords, Bing
We use Google AdWords and we use Bing Ads . For Bing, you're supposed to spend 40% less than Google Adwords, on a CPC (cost-per-click) basis, and I would say we spend probably 70% less, just because the search volume isn't there.
Google AdWords is all down to supply and demand. Before I took over, we were spending $1 on our own branded term, "Okabashi." Now we spend $.12 a conversion, so we spend less than a penny a click. Google has sort of changed the game on us, so there's no reason to overspend on branded terms.Okabashi On Sale. Buy Okabashi Products Today & Save..